3 Comments
Jan 29, 2022Liked by Sfwatchlover

I have been awaiting for this updated article.

Very good view point.

But how about A Lange & Sohne?

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author

Thanks for reading and your comments! I didn't include A Lange & Sohne as it is part of Richemont and not an independent brand. However, we may try a fun exercise here and score Lange against FP Journe by using the same criteria.  Lange does offer a more extensive collection than Journe, so Lange may get 6 in "Collection Lineup" vs Journe's benchmark at 5.  Lange's Odysseus and limited edition pieces are hard to get with long wait lists.  But there are Lange models that are available at discounts in the grey market (like Jomashop).  With 3800 pieces in 2020 and 5000 pieces normally, Lange watches are becoming harder to obtain.  Lange may score 4.5 in the "Availability and Volume" category.   Lange has won 6 awards at GPHG so far including the grand prize in 2009 (vs Journe's total of 7), so we may score it 5 in "GPHG".  Lange may get 5, 5, and 4.5 in "Distribution", "Brand Image" and "Auction", respectively.  Wow, the total for Lange comes out to be 30, matching FP Journe!  

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Jan 29, 2022Liked by Sfwatchlover

Thanks for your detailed & prompt reply.

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