Thanks, my friend, and good observation! Brands usually are willing to make special editions for ADs or even watch magazines for 10 to 25 pieces. But with the watch hoppy groups, they can make hundreds. Not sure why no more brands are doing it like Tudor. Take care!
Many brands fear doing collabs would cheapen their brands. Rolex stopped doing collabs because they don't want to be associated with other brands anymore and want to preserve their prestige. Omega stopped doing this because Rolex stopped. Cartier still does this but only for very very special groups. IWC still does collabs. Seiko does lots of collabs but GS doesn't seem to do any, for same reason of Rolex, as to my understanding. Higher end brands, like AP and Patek, still do collab but in a very secretive way with very small quantities.
Many thanks for this summary, and your assessment makes sense! The brands must evaluate these projects from a ROI point of view and judge factors such as direct extra costs, AD relationship building and branding etc. It seems to me it is a smart move for Tudor to sell into these top tech companies and establish new clients.
Lastly, adding to your list, it seems that Zenith is another big brand who is willing to do collab with watch groups. Take care!
I know a lot of thought must into these. It is cool to see what comes out
Certainly. These projects take time and a lot of patience. But the final results made all the efforts worthwhile. Have a nice weekend!
Great article! Tudor seems to be the most prestigious brand that is still willing to do this type of collab.
Thanks, my friend, and good observation! Brands usually are willing to make special editions for ADs or even watch magazines for 10 to 25 pieces. But with the watch hoppy groups, they can make hundreds. Not sure why no more brands are doing it like Tudor. Take care!
Many brands fear doing collabs would cheapen their brands. Rolex stopped doing collabs because they don't want to be associated with other brands anymore and want to preserve their prestige. Omega stopped doing this because Rolex stopped. Cartier still does this but only for very very special groups. IWC still does collabs. Seiko does lots of collabs but GS doesn't seem to do any, for same reason of Rolex, as to my understanding. Higher end brands, like AP and Patek, still do collab but in a very secretive way with very small quantities.
Many thanks for this summary, and your assessment makes sense! The brands must evaluate these projects from a ROI point of view and judge factors such as direct extra costs, AD relationship building and branding etc. It seems to me it is a smart move for Tudor to sell into these top tech companies and establish new clients.
Lastly, adding to your list, it seems that Zenith is another big brand who is willing to do collab with watch groups. Take care!
Dig the dinosaur and pirate editions!
Me too! Take care, my friend!